Current location:World Watchers news portal > opinions
McDonald's praised for innovative ad that smells exactly like classic item on their menu
World Watchers news portal2024-05-21 13:05:37【opinions】4People have gathered around
IntroductionMcDonald's in the Netherlands has launched an innovative new advertising campaign, utlising somethin
McDonald's in the Netherlands has launched an innovative new advertising campaign, utlising something that's even more memorable than the golden arches.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad.
Placed strategically near restaurants, the three plain red or yellow billboards didn't even have a logo but still managed to lure hungry customers in.
The video ad, which was uploaded to the brand's YouTube channel yesterday, has already amassed more than 2,500 views in 24 hours.
It's description reads: 'We've all been there: you go on an elevator, the subway, or a conference room, and you get a whiff of it.
Inspired by the easily identifiable scent of the chain's french fries, the brand set up the first billboard where the smell becomes the ad
'You can't see it, but you know it: McDonald's. A scent as recognisable as their logo or jingle.
'That's why McDonald's Netherlands put their iconic smell to the test, using nothing else in their latest campaign.'
To passers-by, the giant billboards simply looked empty - until they caught a whiff of the yummy scent of fries.
The voiceover explained: 'McDonald's, you know it when you smell it. So, we wondered, if people can recognise McDonald's by its delicious smell alone, what if we had nothing else on our billboards? Not even a logo.
'Announcing the world's first billboard that smells like McDonald's.
'We simply used ventilators to subtly diffuse our iconic scent, strategically place the billboards near restaurants, and then let the uncontrollable cravings begin.
'Targeting thousands of noses across the Netherlands, people could look away, but they couldn't smell away. It's the first billboard where the smell becomes the ad.'
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was.
The clip showed people approaching the mysterious-looking sign and attempting to guess what the smell was
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
READ MORE: McDonald's reveal their new April menu with all new Biscoff Frappé and the return of the Chicken Big MacAdvertisement
'Is it McDonald's?' asked one member of the public, with a second immediately guessing: 'Fries?'
A third said: 'I smell fries,' with a fourth adding: 'It smells like a Happy Meal - McDonald's?' and a fifth confidently exclaiming: 'The french fries from McDonald's'.
Being placed within 200 yards of restaurants, they cleverly gave fast food fans the push they needed to treat themselves.
Viewers were impressed with the smart campaign, with one commenter writing: 'Perfect when you roll off the night train at 7am on a Sunday.'
Another remarked: 'Wish I had a Netherlands McDonald's near me in the USA… The love that goes into Netherlands McDonald's completes the experience'.
Stijn Mentrop-Huliselan, CMO of McDonald'sNetherlands, said: 'McDonald's is all about Good Times.
'We are well known for our distinctive brand assets which are mostly visual. Smell has been proven to be more effective at sparking clear and emotional memories than images.
'With the inclusion of this next sense in our advertising, we found a new way to remind people of Good Times at McDonald's.'
Address of this article:http://pitcairnislands.downmusic.org/article-22b299972.html
Very good!(25321)
Related articles
- Uber and Lyft say they'll stay in Minnesota after Legislature passes driver pay compromise
- China Adds 158 New Professions to Occupation List
- Technicians Dispatched to Apply Agricultural Technology in Xingye County, S China's Guangxi
- Media Center for 20th CPC National Congress to Open on Oct. 12
- Bella Hadid goes braless in a thigh
- GLOBALink
- Highlights of First Vocational Skills Competition of Jiangxi in E China
- Four More Chinese Irrigation Projects Designated World Heritage Structures
- Pentagon vows to keep weapons moving to Ukraine as Kyiv faces a renewed assault by Russia
- China's Women Jump to Second Place in FIBA World Rankings
Popular articles
Recommended
Ohio judge to rule Monday on whether the state’s abortion ban stands
China Focus: China Holds National Commemoration for Nanjing Massacre Victims
5th CIIE Attracts 145 Countries, Regions, Int'l Organizations
China Focus: COVID
Devout Christian doctor, 68, who punched dementia
Media Center for 20th CPC National Congress to Open on Oct. 12
Farmers Busy with Agricultural Activities on Cold Dew Across China
Tibet's Rural Residents Enjoy Improved Livelihood over Past Decade
Links
- KiwiRail in talks to cancel contracts for new Interislander ferries
- Doubt surrounds chances of carbon credits auction selling out
- One in five migratory species at risk of extinction
- How the New Zealand Falcons are tackling stigma against LGBT people in sports
- Former National MP Alfred Ngaro interviewed by police after family fight next to mum’s coffin
- New Zealand reassessing proposed overhaul of Antarctic base
- Ghahraman back in New Zealand amid shoplifting claims
- Christopher Luxon tells team to fact
- Truck driver grabs schoolgirl in 'concerning' West Auckland incident
- Ghahraman back in New Zealand amid shoplifting claims